"" If a Patient comes to you because of price, that's exactly why they'll leave you. In today's economic climate, luxury marketing has become a necessity."
— Adam Haroun, Founder of Aesthetic Altitude
You Deserve a better way. The Upscale Way.
Most Aesthetic Practices…
- Competing in the vicious cycle of price per area, syringe, unit and session.
- Throwing offers and discounts at your audience week after week - yet never seeing traction.
- Chasing social media algorithms and trends, only to attract poor-quality leads asking for your prices and converting sporadically
- A standard patient experience, with some repeat patients but far too many “one-and-done” low-ticket patients
- No clue of “what works” for marketing, or how to find the time to market
The Upscale Patient Attraction™ Approach
- Standing out in your market with distinct, premium procedures that make competition irrelevant
- Knowing exactly what kind of value-building offers to use, and when - along with which to avoid, without every discounting
- Marketing intelligently, in ways that accelerate the buying cycle and resonate with affluent patients – leveraging social media, but not reliant on it - with distinct, head-turning campaigns that get noticed.
- A captivating, remarkable patient experience that builds loyalty, wins 5-star reviews and empowers referrals to flourish
- Doing more of the right marketing activity, with a clear path of action, knowing precisely what to do and when
THE DISCOUNT DILEMMA
It’s a challenge faced by even the most accomplished clinicians – attracting loyal aesthetic patients who gladly pay more, amid growing (and oftentimes ruthless) competition.
All too often, unsure of the “right” next step to take… while surrounded by confusing, commonplace – and often contradictory –advice from self-styled marketing experts – providers default to discounting.
This creates a domino effect of price shoppers, incessant price-slashing and ultimately dismantling the cachet of your practice.
DOES THIS SOUND FAMILIAR?
Scrolling Instagram and Tiktok, attempting to emulate what you think is working for other practices – yet never seeing results.
All too often, unsure of the “right” next step to take… while surrounded by confusing, commonplace – and often contradictory –advice from self-styled marketing experts – providers default to discounting.
Worrying about how economic uncertainty, inflation, and changing social algorithms will only make your frustrations worse.
MEET ADAM HAROUN, THE FOUNDER OF AESTHETIC ALTITUDE AND THE AESTHETIC INDUSTRY'S UNDISPUTED LUXURY MARKETING EXPERT
When surgeons and injectors discuss the topic of luxury marketing, brand positioning and outside-the-box advertising, there is one name that comes to mind – Adam Haroun. An acclaimed aesthetic industry expert, Adam has brought his message of distinguishing your practice by avoiding price competition across the globe for practices and industry leaders alike. With an intimate, “by-referral-only” client roster of the country’s most adored surgeons and aesthetic practices, his insights are in-demand for two simple reasons: they stand out, and they work.
Introducing Your Team of Experts
Knowledge requires execution. Execution requires insight. You deserve so much more than a boilerplate approach to marketing. Each of our team members, extraordinarily talented in their unique genius, brings our members game-changing knowledge, actionable resources, and bespoke implementation support. We’re committed to elevating your aesthetic practice, every step of the way.
Director of Education & Advisory
SYDNEY BARR
I was born in Tulsa, Oklahoma and moved around to other states as a child, including Texas and Georgia, but have since landed back in Tulsa.
My ultimate marketing talent would be either interpreting analytics and data to help our clients move forward in a positive direction for their accounts, or designing print collateral. I say that only because I enjoy doing both of those tasks the most in comparison to other marketing areas.
My dream travel destination would be staying in an over water cabana/hut in the Maldives.
My favorite client success stories are those that we help to rebrand an existing clients practice. They have a strong clientele, but we are opening their business to new eyes and allowing them to gain new patients while bringing their practice into the 21st century.
Most people don’t know that I attended cosmetology school while in high school and fell in love with it. I continue to practice to this day and have kept my license active.
Digital Marketing & Campaign Specialist
KELSEY O’NEIL
I was born and raised in Austin, Texas and have lived here my whole life aside from the 4 years I was in college.
My ultimate marketing talent is social media. I love to design social media posts and keep up with trends. It is fascinating to me how much social media has evolved over the years and how quickly strategies must pivot to meet existing demands.
My dream travel destination would be anywhere with a white sand beach and clear water
My favorite client success stories are those that start from the beginning. I love seeing the whole process from beginning to end.
Most people don’t know that I love to design and redo interior spaces. I have always been really into architecture and interior design and even used to draw floorplans of “future houses” when I was like ten. If I ever changed careers, I would love to do something like that.
Lorem Ipsuim Dolor
James Wan
The Pillars Of Our Proven Approach
CONSUMER TRENDS
The modern patient’s attention span is mere seconds, at best. Show them something new, and turn heads.
We’ll show you how to couple timeless best practices with the here and now. What’s hot.
Most importantly, what’s working right now.
LUXURY MARKETING
Your practice deserves the highest calibre of patient, yet most aesthetic providers use marketing approaches catered to
the price-sensitive, difficult-to-serve masses. Together, we’ll craft a strategy that allures affluent buyer and
sets the stage for premium pricing.
BUYER PSYCHOLOGY
Scroll-stopping marketing that deeply resonates with patients. It’s within reach – and it’s closer than you think. Leveraging an intimate understanding of buyer psychology, we’ll empower you to convert more patients than ever before.
STRATEGY & BRAND POSITIONING
When you shatter the status quo of “me-too” obscurity, you will become the practice that patients talk about and notice. Our process brings your practice the creative ingenuity and brand-savvy thinking once reserved for the Fortune 500.
Five STEPS.
One Incomparable Method.
Discover Upscale Patient Attraction™
Target The Right Audience
Target The Right Audience
All patients are not created equal. The process of becoming a luxury practice begins by catering to what affluent patients crave. It’s crucial to understand to why they buy and how they make purchase decisions, which differs wildly from the price-driven masses. Empowered with this understanding, it’s time to focus on where to find them and accelerate gaining their trust.
For High Margin Procedures
For High Margin Procedures
When an upscale patient sees value, they gladly invest in high-ticket, high-margin procedures. A key catalyst of practice growth is moving beyond selling one-time treatments and procedures, and elevating your market to drive demand for robust treatment plans and mutli-modality offerings. It translates into superior outcomes, delighted patients and accelerated revenue growth.
By Debuting Unique Offerings
By Debuting Unique Offerings
To stand out among fierce competition, your practice must stand alone as a “category of one” beyond compare. In this pursuit, rising above from the expected and everyday approaches to pricing – per unit, per syringe, or per device session – forges the path for premium pricing and increased patient loyalty. Outcome-focused offerings, compelling treatment programs and developing a proprietary method that underscores your clinical prowess play a central role in bringing unique offerings to life.
At Prestige Prices
At Prestige Prices
Striking the delicate balance between delighted patients and premium procedure fees is both an art and science. Premium pricing begins with a patient experience that leaves patients wanting more. Firmly cemented in pricing psychology, a makeover of your treatment and procedure menu in tandem with alluring options such as memberships allows us to achieve a clear goal: multiplying lifetime patient value.
To Win Patients Over For Life
To Win Patients Over For Life
By selecting the appropriate avenues for your practice to attract, convert and engage new patients – marketing shifts from a challenge to a delight. When you launch head-turning campaigns, you gain the market’s attention and make conversion easier than ever. The ultimate secret to sustained, long-term practice growth is found in strong patient relationships. With the right marketing approach in place, a focus on retention can become the crowning gem of your advertising, where referrals become your best and most consistent source of new patients.
WE’RE THE MARKETING EXPERTS
INDUSTRY LEADERS TRUST
WE EDUCATE AND CONSULT FOR:
Adam and his team have really been with us since the very beginning of our idea of creating a practice. They have worked with us on anything and everything from business card production; to asking vendors and website developers the hard questions that we didn’t know to ask.
Our clients have been so impressed with even the smallest details. The details matter!
Lastly, the most important thing his team has done for us is helping us avoid the sting of failure. There have been a few instances that his team has stepped in and shown us not only a better way but a way that would have otherwise put us in a bind financially/mentally. And we are forever grateful.
Chase Papke, RN - Co-Founder, Lakefront Wellness, Lakeland, TN
Adam brings a much needed concept to the aesthetic practitioner. [His approach is ] very creative with ideas and concepts we would never have thought of. We needed to brand ourselves to rise above the current social media and [leverage] other marketing trends; to achieve the "Neiman Marcus" level we have been looking for. We're up 48% this year - don't need to say anything else.
Dr. Jason Pozner, - Sanctuary Plastic Surgery, Boca Raton, FL
We never stop jotting down all the insightful things Adam has to share! He's helped us formulate some of our most popular campaigns that have helped set us apart in our highly competitive market. He's also provided advice on internal processes that have improved the workflow of our clinic staff and helped make us more productive.
Elise Cox, - General Manager, External Affairs Medical Spa, Edmonton, Canada
DISCOVER OUR TRANSFORMATIVE PROGRAMS
Ahead of the curve. Action-focused. Accessible. Our collection of innovative programs are engineered to bring together in-depth knowledge, real-world tools and expert guidance beyond compare.
ACCESS A WORLD OF COMPLIMENTARY RESOURCES
Access the transformative, elevated thinking money simply cannot buy. Based on real-world experience, our wealth of complimentary resources is the first step to elevating your practice.
If you want to grow your practice...
UNSURE WHERE TO BEGIN?
Understanding your unique marketing challenges and biggest growth opportunities begins by taking the Upscale Practice Index™ and arranging a Marketing Insights Session with one of our experts.
